Ford tractor division : development of a PDA project evaluation tool /

Marketing decision making : analytic framework and cases /
Published: (1988)

Decision theory analysis : useful tool for marketing management /
by: Vatter, Paul A.
Published: (1971)

Evaluating marketing actions and outcomes /
Published: (2003)

Managerial marketing : strategy and cases /
by: Bell, Martin L.
Published: (1988)

Market-share analysis : evaluating competitive marketing effectiveness /
by: Cooper, Lee G., 1944-
Published: (1988)

Marketing: executive and buyer behavior.
by: Howard, John A.
Published: (1963)

Decision equity : the ultimate metric to connect marketing actions to profits /
by: Kumar, Piyush
Published: (2011)

Marketing decision making : analytic framework and cases /
by: O'Dell, William F.
Published: (1984)

The marketing decision /
by: O'Dell, William F.
Published: (1968)

Climate Project Screening Tool : an aid for climate change adaptation /
by: Morelli, Toni Lyn
Published: (2012)

Marketing engineering : computer-assisted marketing analysis and planning /
by: Lilien, Gary L., 1946-
Published: (2004)

Principles of marketing engineering /
by: Lilien, Gary L., 1946-
Published: (2007)

How to develop a strategic marketing plan : a step by step guide /
by: Paley, Norton
Published: (2000)

Strategic marketing : creating competitive advantage /
by: West, Douglas C.
Published: (2006)

The marketing research process ; a managerial approach to purchasing relevant information for decision making /
by: Cox, Keith Kohn
Published: (1972)

Product-line strategies /
Published: (1982)

Readings in the marketing research process /
by: Cox, Keith Kohn
Published: (1973)

Experiments on the value of information in simulated marketing environments /
by: Green, Paul E.
Published: (1967)

Marketing communications; a behavioral approach to men, messages, and media.
by: Crane, Edgar
Published: (1965)

Decision making in marketing.
Published: (1971)

Making hard decisions with DecisionTools /
by: Clemen, Robert T. (Robert Taylor), 1952-
Published: (2001)

Exploring your data with data visualization & descriptive statistics.
Published: (2017)

Exploring your data with data visualization & descriptive statistics.
Published: (2017)

Bounded rationality and industrial organization /
by: Spiegler, Ran
Published: (2011)

Analysis for strategic market decisions /
by: Day, George S.
Published: (1986)

Business analysis for marketing managers /
by: Rogers, L. A. (Leonard Alfred)
Published: (1978)

Marketing decision making : a model-building approach /
by: Lilien, Gary L., 1946-
Published: (1983)

The Interface of marketing and strategy /
Published: (1990)

Market intelligence : building strategic insight /
by: Jenster, Per V.
Published: (2009)

Creating customer value through strategic marketing planning : a management approach /
by: Nijssen, E. J. (Edwin Jacob), 1963-
Published: (2001)

Prediction techniques for marketing planners ; the practical application of forecasting methods to business problems.
by: Pearce, Colin
Published: (1971)

Marketing management perspectives and applications /
Published: (1976)

Demand analysis for marketing decisions /
by: Hughes, G. David (George David)
Published: (1973)

Readings in strategic marketing : analysis, planning, and implementation /
Published: (1988)

Strategic marketing /
by: Cravens, David W.
Published: (1982)

Marketing strategy : a marketing decision game /
by: Boone, Louis E.
Published: (1975)