APA (7th ed.) Citation

Brown, R. V., Kahr, A. S., & Peterson, C. (1973). The applied art of analyzing a decision. Marketing Science Institute.

Chicago Style (17th ed.) Citation

Brown, Rex V., Andrew S. Kahr, and Cameron Peterson. The Applied Art of Analyzing a Decision. Cambridge, Mass.: Marketing Science Institute, 1973.

MLA (9th ed.) Citation

Brown, Rex V., et al. The Applied Art of Analyzing a Decision. Marketing Science Institute, 1973.