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New product distribution : an analysis of supermarket buyer decisions /

Bibliographic Details
Main Author:	Montgomery, David B. (David Bruce)
Corporate Author:	Marketing Science Institute
Format:	Book
Language:	English
Published:	Cambridge, Mass. : Marketing Science Institute, 1973.
Series:	Technical report (Marketing Science Institute. Research Program)
Subjects:	New products. Supermarkets. Consumers.

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