An entropy model of brand purchase behavior /

Bibliographic Details
Main Author:	Herniter, Jerome
Corporate Author:	Marketing Science Institute
Format:	Book
Language:	English
Published:	Cambridge, Mass. : Marketing Science Institute, 1972.
Series:	Technical report (Marketing Science Institute. Research Program)
Subjects:	Consumers' preferences. Consumers > Mathematical models.

Similar Items

A comparison of the entropy model and the Hendry model /
by: Herniter, Jerome
Published: (1973)

A multidimensional stochastic model of consumer purchase behavior /
by: Herniter, Jerome
Published: (1970)

Choice models for buyer behavior /
Published: (1982)

Using choice modeling to supercharge your business : know what your customer wants, know what you can do about it : the essential non-technical guide to choice modeling, its benefits and applications /
by: Diener, Chris
Published: (2008)

Discrete choice theory of product differentiation /
by: Anderson, Simon P.
Published: (1992)

Representations of preferences orderings /
by: Bridges, D. S. (Douglas S.), 1945-
Published: (1995)

Discrete choice theory of product differentiation /
by: Anderson, Simon P.
Published: (1992)

Interpreting consumer choice : the behavioral perspective model /
by: Foxall, G. R.
Published: (2010)

Innovation diffusion models of new product acceptance /
Published: (1986)

Choice theory : a simple introduction /
by: Erickson, K. H.
Published: (2013)

Consumer search behavior and its effect on markets /
by: Ratchford, Brian T.
Published: (2008)

Impacts of color on food purchase behavior /
by: Baskin, Ernest, et al.
Published: (2021)

Married to the brand : why consumers bond with some brands for life : lessons from 60 years of research into the psychology of consumer relationships /
by: McEwen, William J.
Published: (2005)

Exotic preferences : behavioral economics and human motivation /
by: Loewenstein, George
Published: (2007)

Outdoor recreation retailer : responding to changing customer preferences and demographic shifts /
by: Green, Martin, active 2021
Published: (2022)

GW Regional Airline : solving operational problems with quality control tools /
by: Green, Martin S.
Published: (2022)

Brand trial after a change in promotion credibility /
by: Montgomery, David B.
Published: (1970)

Measurement in public choice /
Published: (1981)

Discrete choice experiments in marketing : use of priors in efficient choice designs and their application to individual preference measurement /
by: Zwerina, Klaus, 1967-
Published: (1997)

Determinants of brand imagery and attitude : with special reference to private brands.
by: Myers, John Graham, 1933-
Published: (1967)

Models of buyer behavior: conceptual, quantitative, and empirical /
by: Sheth, Jagdish N.
Published: (1974)

Looking behind the label : global industries and the conscientious consumer /
by: Bartley, Tim, et al.
Published: (2015)

Preference pollution : how markets create the desires we dislike /
by: George, David (David L.)
Published: (2001)

Preference pollution : how markets create the desires we dislike /
by: George, David (David L.)
Published: (2001)

Business analytics for sales and marketing managers : how to compete in the information age /
by: Laursen, Gert H. N.
Published: (2011)

Preference pollution : how markets create the desires we dislike /
by: George, David (David L.)
Published: (2004)

Business analytics for Sales and Marketing Managers : How to Compete in the Information Age /
by: Laursen, Gert H. N.
Published: (2011)

Duration models of vehicle transaction behavior : a review and modeling approach /
by: Kowshik, Raghu R.
Published: (1994)

Convenience goods purchasing.
Published: (1957)

Product characteristic and price : their effect on brand preference in a consumer durables market /
by: Ryans, Adrian B.
Published: (1972)

Three ways brands can combat information overload and skepticism /
by: Aaker, David A.
Published: (2025)

Emotional decisions : tradeoff difficulty and coping in consumer choice /
by: Luce, Mary Frances, 1967-
Published: (2001)

Beyond listening : learning the secret language of focus groups /
by: Goebert, Bonnie
Published: (2002)

The satisfied customer : winners and losers in the battle for buyer preference /
by: Fornell, Claes
Published: (2007)

Hidden in plain sight : how to find and execute your company's next big growth strategy /
by: Joachimsthaler, Erich, 1956-
Published: (2007)

Customer intelligence : from data to dialogue /
by: Kelly, Sean, 1960-
Published: (2006)

Authenticity : what consumers really want /
by: Gilmore, James H., 1959-
Published: (2007)

The 3M model of motivation and personality : theory and empirical applications to consumer behavior /
by: Mowen, John C.
Published: (2000)

Moderator meta-analysis : partitioned pricing and consumer preference /
by: Abraham, Ajay T.
Published: (2018)

Ten key customer insights : unlocking the mind of the market /
by: Schieffer, Robert
Published: (2005)