An entropy model of brand purchase behavior /

Bibliographic Details
Main Author:	Herniter, Jerome
Corporate Author:	Marketing Science Institute
Format:	Book
Language:	English
Published:	Cambridge, Mass. : Marketing Science Institute, 1972.
Series:	Technical report (Marketing Science Institute. Research Program)
Subjects:	Consumers' preferences. Consumers > Mathematical models.

Description
Physical Description:	60 pages : illustrations ; 28 cm.
Bibliography:	Bibliography: page 59.