APA (7th ed.) Citation

Herniter, J. (1972). An entropy model of brand purchase behavior. Marketing Science Institute.

Chicago Style (17th ed.) Citation

Herniter, Jerome. An Entropy Model of Brand Purchase Behavior. Cambridge, Mass.: Marketing Science Institute, 1972.

MLA (9th ed.) Citation

Herniter, Jerome. An Entropy Model of Brand Purchase Behavior. Marketing Science Institute, 1972.