A note on advertising communications technology : present and prospective /

Bibliographic Details
Main Author: Feldman, Wallace
Corporate Author: Marketing Science Institute
Format: Book
Language:English
Published: Cambridge, Mass. : Marketing Science Institute, 1970.
Series:Working paper (Marketing Science Institute)
Preliminary research report (Marketing Science Institute)
Subjects:

MARC

Tag First Indicator Second Indicator Subfields
LEADER 00000cam a2200000 i 4500
001 in00000063579
005 20151007083157.0
008 751231s1970 maua b 00010 eng d
035 |a (OCoLC)01907940 
035 |9 AAF8975AM 
040 |a ABC  |c ABC  |d TXA  |d UtOrBLW 
049 |a TXAM  |c [1394320] 
090 |a HF5827  |b .F39 
100 1 |a Feldman, Wallace. 
245 1 2 |a A note on advertising communications technology :  |b present and prospective /  |c by Wallace Feldman. 
264 1 |a Cambridge, Mass. :  |b Marketing Science Institute,  |c 1970. 
300 |a ii, 41 pages ;  |c 28 cm. 
336 |a text  |b txt  |2 rdacontent 
337 |a unmediated  |b n  |2 rdamedia 
338 |a volume  |b nc  |2 rdacarrier 
490 1 |a Marketing Science Institute. Working paper 
490 1 |a Marketing Science Instiute. Preliminary research report 
504 |a Includes bibliographical references. 
650 0 |a Advertising  |x Research. 
650 0 |a Communication  |x Research. 
710 2 |a Marketing Science Institute. 
830 0 |a Working paper (Marketing Science Institute) 
830 0 |a Preliminary research report (Marketing Science Institute) 
999 |a MARS 
999 f f |s fcfa469d-3630-3027-885b-1ee28e0afc9e  |i 130c94db-2088-3b26-9b17-4ff786e7c756  |t 0 
952 f f |p ric  |a Texas A&M University  |b Rellis Campus  |c Joint Library Facility  |d Remote Storage  |t 0  |e HF5827 .F39  |h Library of Congress classification  |i unmediated -- volume  |m A14802854410 
998 f f |a HF5827 .F39  |t 0  |l Remote Storage