Marketing in nonprofit organizations /

Bibliographic Details
Main Author:	Shapiro, Benson P.
Corporate Author:	Marketing Science Institute
Format:	Book
Language:	English
Published:	Cambridge, Mass. : Marketing Science Institute, 1972.
Series:	Working paper (Marketing Science Institute) Preliminary research report (Marketing Science Institute) Marketing Science Institute. Preliminary research report.
Subjects:	Marketing > United States. Nonprofit organizations > United States.

Description
Physical Description:	47 pages : diagrams ; 28 cm.
Bibliography:	Includes bibliographical references.