A review of current developments in the use of "attitude and activity" measures in consumer market research /

Perspectives on methodology in consumer research /
Published: (1986)

Marketing research : fundamentals and dynamics /
by: Zaltman, Gerald
Published: (1975)

Instructor's manual to accompany Consumer behavior and the practice of marketing /
by: Runyon, Kenneth E.
Published: (1980)

Consumer behavior and marketing action /
by: Assael, Henry
Published: (1987)

Motivation research and marketing management.
by: Newman, Joseph W.
Published: (1957)

Motivation research and marketing management.
by: Newman, Joseph W.
Published: (1957)

Consumer behavior ; contemporary research in action /
by: Holloway, Robert J.
Published: (1970)

The Effect of information on consumer and market behavior /
Published: (1978)

The Journal of consumer research.

Handbook of consumer motivations ; the psychology of the world of objects /
by: Dichter, Ernest, 1907-1991
Published: (1964)

Consumer behavior /
by: Schiffman, Leon G.
Published: (1983)

Targeting the trendsetting consumer : how to market your product or service to influential buyers /
by: Zandl, Irma
Published: (1992)

Basis for marketing decision through controlled motivation research.
by: Cheskin, Louis, 1907-
Published: (1961)

Consumer behavior : fundamentals & strategies /
by: Williams, Terrell G.
Published: (1982)

Perspectives in consumer behavior /
Published: (1981)

The psychology of consumer behavior /
by: Markin, Rom J.
Published: (1969)

Perspective in consumer behavior /
by: Kassarjian, Harold H.
Published: (1968)

Psychological principles of marketing and consumer behavior /
by: Britt, Steuart Henderson, 1907-1979
Published: (1978)

Developing international markets : shaping your global presence /
by: Kautz, Gerhard, 1938-
Published: (1998)

Classics in consumer behavior : selected readings together with the authors' own retrospective comments /
Published: (1977)

The Journal of consumer research.

Handbook of consumer behavior /
Published: (1991)

Hitting the sweet spot, the consumer insight workbook : how consumer insights can inspire better marketing and advertising /
by: Fortini-Campbell, Lisa
Published: (1992)

Consumer choice /
by: Foxall, G. R.
Published: (1983)

Motivation and market behavior /
by: Ferber, Robert, 1922-
Published: (1958)

Consumer characteristics and "deal" purchasing ; an example from the dentifrice market /
by: Montgomery, David B. (David Bruce)
Published: (1970)

Consumer and industrial buying behavior /
Published: (1977)

Consumer behavior ; selected readings /
by: Engel, James F.
Published: (1968)

Buyer attitudes and brand choice behavior /
by: Day, George S.
Published: (1970)

Consumer behaviour : a practical guide /
by: Foxall, G. R.
Published: (1980)

Introduction to motivation research.
by: Frederick, J. George (Justus George), 1882-
Published: (1957)

Understanding green consumer behaviour : a qualitative cognitive approach /
by: Wagner, Sigmund A., 1966-
Published: (1997)

Motigraphics : the analysis and measurement of human motivations in marketing /
by: Maddock, Richard C.
Published: (2000)

Journal of consumer behaviour.
Published: (2001)

Determinants of brand imagery and attitude : with special reference to private brands.
by: Myers, John Graham, 1933-
Published: (1967)

Cases in consumer bahavior /
by: DeBruicker, Stewart
Published: (1980)