A review of current developments in the use of "attitude and activity" measures in consumer market research /

Bibliographic Details
Main Author: Hustad, Thomas P.
Corporate Author: Marketing Science Institute
Other Authors: Pessemier, Edgar A., 1922-
Format: Book
Language:English
Published: Cambridge, Mass. : Marketing Science Institute, 1971.
Series:Working paper (Marketing Science Institute)
Preliminary research report (Marketing Science Institute)
Subjects:

MARC

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245 1 2 |a A review of current developments in the use of "attitude and activity" measures in consumer market research /  |c by Thomas P. Hustad [and] Edgar A. Pessemier. 
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300 |a iii, 60 pages ;  |c 28 cm. 
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