A review of current developments in the use of "attitude and activity" measures in consumer market research /

Bibliographic Details

Main Author:	Hustad, Thomas P.
Corporate Author:	Marketing Science Institute
Other Authors:	Pessemier, Edgar A., 1922-
Format:	Book
Language:	English
Published:	Cambridge, Mass. : Marketing Science Institute, 1971.
Series:	Working paper (Marketing Science Institute) Preliminary research report (Marketing Science Institute)
Subjects:	Motivation research (Marketing)