APA (7th ed.) Citation

Hustad, T. P., & Pessemier, E. A. (1971). A review of current developments in the use of "attitude and activity" measures in consumer market research. Marketing Science Institute.

Chicago Style (17th ed.) Citation

Hustad, Thomas P., and Edgar A. Pessemier. A Review of Current Developments in the Use of "Attitude and Activity" Measures in Consumer Market Research. Cambridge, Mass.: Marketing Science Institute, 1971.

MLA (9th ed.) Citation

Hustad, Thomas P., and Edgar A. Pessemier. A Review of Current Developments in the Use of "Attitude and Activity" Measures in Consumer Market Research. Marketing Science Institute, 1971.