Cover Image

Children and promotion : new consumer battleground? /

Bibliographic Details
Main Author:	Ward, Scott, 1942-
Format:	Book
Language:	English
Published:	Cambridge, Mass. : Marketing Science Institute, 1972.
Series:	Report (Marketing Science Institute) ; no. 72-60.
Subjects:	Young consumers. Television advertising. Television and youth. Jeunes consommateurs. Publicité télévisée. Télévision et jeunesse.

Similar Items

An eye on children's advertising self-regulation : a five year report, June 1974 through June 1979 /
Published: (1979)

Profitable retail television advertising /
Published: (1977)

Does it pay to advertise during the Oscars? /
Published: (2013)

What makes a great Super Bowl ad? /
Published: (2013)

Why was Sodastream's ad banned from Super Bowl? /
Published: (2013)

Fran Cassidy, content in advertising.
Published: (2015)

The new icons? : the art of television advertising /
by: Rutherford, Paul, 1944-
Published: (1994)

Principles of brand storytelling in marketing : analyzing commercials.
Published: (2020)

Move over NFL, the big ad money is in March Madness /
Published: (2013)

Broadcast media.
Published: (1994)

How children learn to buy : the development of consumer information-processing skills /
by: Ward, Scott, 1942-
Published: (1977)

Effects of television advertising on children and adolescents /
by: Ward, Scott, 1942-
Published: (1971)

Does it pay to be real? : Understanding authenticity in TV advertising.
Published: (2019)

30 seconds of gold : advertising on Chinese TV /
Published: (2006)

Assignment : be like an anthropologist.
Published: (2020)

The best of broadcast commercials /
Published: (2003)

The best of broadcast commercials /
Published: (1992)

Broadcasting telecasting, telecasting yearbook--marketbook issue.
Published: (1953)

K.F.W.B. commercial.

Marketing channels : infomercials, and the future of televised marketing /
by: Evans, Craig Robert
Published: (1994)

Children's perceptions, explanations and judgements of television advertising : a further exploration /
by: Ward, Scott, 1942-
Published: (1972)

The 30-second storyteller : the art and business of directing commercials /
by: Richter, Thomas
Published: (2007)

Audience economics : media institutions and the audience marketplace /
by: Napoli, Philip M.
Published: (2003)

The television commercial : creativity and craftsmanship /
by: Book, Albert C.
Published: (1970)

The effects of television clutter : an experimental investigation /
by: Webb, Peter
Published: (1974)

Content makes this golden age of TV : Barnhill /
Published: (2013)

TV commercials : how to make them, or, how big is the boat? /
by: Cury, Ivan
Published: (2005)

TV commercials : how to make them, or, how big is the boat? /
by: Cury, Ivan
Published: (2005)

Consuming dance : choreography and advertising /
by: Dunagan, Colleen T., 1971-
Published: (2018)

Children as consumers : insights and implications /
by: McNeal, James U.
Published: (1987)

International journal of advertising and marketing to children.
Published: (1999)

An ad man ad-libs on TV /
by: Foreman, Robert L., 1916-
Published: (1957)

Fernsehwerbung : Gestaltung und Produktion wirksamer Werbesendungen /
by: McMahan, Harry Wayne
Published: (1957)

How to produce effective TV commercials /
by: White, Hooper
Published: (1994)

The best thing on TV, commercials /
by: Price, Jonathan, 1941-
Published: (1978)

Television commercials ; how to create successful TV advertising.
by: Wainwright, Charles Anthony
Published: (1970)

Effective television advertising : a study of 1000 commercials /
by: Stewart, David W.
Published: (1986)

The TV commercial : how it is made /
by: Conrad, Jon J., 1920-
Published: (1983)

Down the tube ; or, Making television commercials is such a dog-eat-dog business it's no wonder they're called spots.
by: Galanoy, Terry
Published: (1970)

The television commercial ; how to create and produce effective TV advertising.
by: McMahan, Harry Wayne
Published: (1957)