Children and promotion : new consumer battleground? /

Bibliographic Details

Main Author:	Ward, Scott, 1942-
Format:	Book
Language:	English
Published:	Cambridge, Mass. : Marketing Science Institute, 1972.
Series:	Report (Marketing Science Institute) ; no. 72-60.
Subjects:	Young consumers. Television advertising. Television and youth. Jeunes consommateurs. Publicité télévisée. Télévision et jeunesse.