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Subfields |
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|a 658.834
|b W2175ch
|
| 100 |
1 |
|
|a Ward, Scott,
|d 1942-
|
| 245 |
1 |
0 |
|a Children and promotion :
|b new consumer battleground? /
|c by Scott Ward.
|
| 260 |
|
|
|a Cambridge, Mass. :
|b Marketing Science Institute,
|c 1972.
|
| 300 |
|
|
|a 31 pages ;
|c 28 cm
|
| 336 |
|
|
|a text
|b txt
|2 rdacontent
|
| 337 |
|
|
|a unmediated
|b n
|2 rdamedia
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| 338 |
|
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|a volume
|b nc
|2 rdacarrier
|
| 490 |
1 |
|
|a Working paper - Marketing Science Institute.
|
| 500 |
|
|
|a On cover: Preliminary research report.
|
| 504 |
|
|
|a Includes bibliographical references (pages 29-31).
|
| 650 |
|
0 |
|a Young consumers.
|
| 650 |
|
0 |
|a Television advertising.
|
| 650 |
|
0 |
|a Television and youth.
|
| 650 |
|
6 |
|a Jeunes consommateurs.
|
| 650 |
|
6 |
|a Publicité télévisée.
|
| 650 |
|
6 |
|a Télévision et jeunesse.
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| 650 |
|
7 |
|a Television advertising.
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| 650 |
|
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|a Television and youth.
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| 650 |
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|a Young consumers.
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| 830 |
|
0 |
|a Report (Marketing Science Institute) ;
|v no. 72-60.
|
| 948 |
|
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