Children and promotion : new consumer battleground? /
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Cambridge, Mass. :
Marketing Science Institute,
1972.
|
| Series: | Report (Marketing Science Institute) ;
no. 72-60. |
| Subjects: |
| Item Description: | On cover: Preliminary research report. |
|---|---|
| Physical Description: | 31 pages ; 28 cm |
| Bibliography: | Includes bibliographical references (pages 29-31). |