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Measuring the "qualitative value" of medical journals as advertising vehicles : by Alvin J. Silk and Michael L. Ray.

Bibliographic Details
Main Author:	Silk, Alvin J.
Corporate Author:	Marketing Science Institute
Other Authors:	Ray, Michael L.
Format:	Book
Language:	English
Published:	Cambridge, Mass. : Marketing Science Institute, 1973.
Series:	Working paper (Marketing Science Institute) Preliminary research report (Marketing Science Institute)
Subjects:	Advertising > Medicine. Advertising > Pharmaceutical industry.

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