| Tag |
First Indicator |
Second Indicator |
Subfields |
| LEADER |
00000cam a2200000 4500 |
| 001 |
in00000061384 |
| 005 |
20151007082723.0 |
| 008 |
750210s1973 maua b 00010 eng d |
| 035 |
|
|
|a (OCoLC)01165815
|
| 035 |
|
|
|9 AAF8311AM
|
| 040 |
|
|
|c DXU
|d TXA
|d UtOrBLW
|
| 049 |
|
|
|a TXAM
|c [1631509]
|
| 090 |
|
|
|a HF6121.M5
|b S55
|
| 100 |
1 |
|
|a Silk, Alvin J.
|
| 245 |
1 |
0 |
|a Measuring the "qualitative value" of medical journals as advertising vehicles :
|b by Alvin J. Silk and Michael L. Ray.
|
| 264 |
|
1 |
|a Cambridge, Mass. :
|b Marketing Science Institute,
|c 1973.
|
| 300 |
|
|
|a 41 pages, 1 unnumbered page :
|b illustrations ;
|c 28 cm.
|
| 336 |
|
|
|a text
|b txt
|2 rdacontent
|
| 337 |
|
|
|a unmediated
|b n
|2 rdamedia
|
| 338 |
|
|
|a volume
|b nc
|2 rdacarrier
|
| 490 |
1 |
|
|a Marketing Science Institute. Working paper
|
| 490 |
1 |
|
|a Marketing Science Institute. Preliminary research report
|
| 500 |
|
|
|a "P-80."
|
| 504 |
|
|
|a Bibliography: pages 37-41.
|
| 650 |
|
0 |
|a Advertising
|x Medicine.
|
| 650 |
|
0 |
|a Advertising
|x Pharmaceutical industry.
|
| 700 |
1 |
|
|a Ray, Michael L.
|
| 710 |
2 |
|
|a Marketing Science Institute.
|
| 830 |
|
0 |
|a Working paper (Marketing Science Institute)
|
| 830 |
|
0 |
|a Preliminary research report (Marketing Science Institute)
|
| 999 |
|
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|a MARS
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| 999 |
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|i 58db4bf4-cd1a-307e-b668-ee1f1c3c8ee4
|t 0
|
| 952 |
f |
f |
|p ric
|a Texas A&M University
|b Rellis Campus
|c Joint Library Facility
|s JLF
|d Remote Storage
|t 0
|e HF6121.M5 S55
|h Library of Congress classification
|i unmediated -- volume
|m A14802855602
|
| 998 |
f |
f |
|a HF6121.M5 S55
|t 0
|l Remote Storage
|