Measuring the "qualitative value" of medical journals as advertising vehicles : by Alvin J. Silk and Michael L. Ray.
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| Format: | Book |
| Language: | English |
| Published: |
Cambridge, Mass. :
Marketing Science Institute,
1973.
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| Series: | Working paper (Marketing Science Institute)
Preliminary research report (Marketing Science Institute) |
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| Item Description: | "P-80." |
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| Physical Description: | 41 pages, 1 unnumbered page : illustrations ; 28 cm. |
| Bibliography: | Bibliography: pages 37-41. |