Public policy and the marketing practitioner : toward bridging the gap /

Bibliographic Details

Main Author:	Greyser, Stephen A.
Corporate Author:	Marketing Science Institute
Format:	Book
Language:	English
Published:	Cambridge, Mass : Marketing Science Institute, 1973.
Series:	Working paper (Marketing Science Institute) Preliminary research report (Marketing Science Institute)
Subjects:	Customer relations. Public relations. Marketing.