APA (7th ed.) Citation

Shapiro, B. P. (1972). The pricing of consumer goods: Theory and practice. Marketing Science Institute.

Chicago Style (17th ed.) Citation

Shapiro, Benson P. The Pricing of Consumer Goods: Theory and Practice. Cambridge, Mass.: Marketing Science Institute, 1972.

MLA (9th ed.) Citation

Shapiro, Benson P. The Pricing of Consumer Goods: Theory and Practice. Marketing Science Institute, 1972.