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Marketing and economic performance : meaning and measurement /

Bibliographic Details
Main Author:	Buzzell, Robert D. (Robert Dow), 1933-
Corporate Author:	Marketing Science Institute
Format:	Book
Language:	English
Published:	Cambridge, Mass. : Marketing Science Institute, 1972.
Series:	Working paper (Marketing Science Institute) Marketing Science Institute. Preliminary research report.
Subjects:	Marketing.

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