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|a HF5415
|b .B86
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| 100 |
1 |
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|a Buzzell, Robert D.
|q (Robert Dow),
|d 1933-
|
| 245 |
1 |
0 |
|a Marketing and economic performance :
|b meaning and measurement /
|c by Robert D. Buzzell.
|
| 264 |
|
1 |
|a Cambridge, Mass. :
|b Marketing Science Institute,
|c 1972.
|
| 300 |
|
|
|a 27 pages ;
|c 28 cm.
|
| 336 |
|
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|a text
|b txt
|2 rdacontent
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| 337 |
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| 338 |
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|a volume
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| 490 |
1 |
|
|a Marketing Science Institute. Working paper
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| 490 |
1 |
|
|a Marketing Science Institute. Preliminary research report
|
| 500 |
|
|
|a "This paper was presented at the American Marketing Association's Conference on Marketing Practices and Public Policy Issues held in Evanston, Illinois, on June 12, 1972".
|
| 504 |
|
|
|a Includes bibliographical footnotes.
|
| 650 |
|
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|a Marketing.
|
| 710 |
2 |
|
|a Marketing Science Institute.
|
| 830 |
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|a Working paper (Marketing Science Institute)
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| 830 |
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|a Marketing Science Institute. Preliminary research report.
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|i unmediated -- volume
|m A14802785506
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| 998 |
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