Marketing and economic performance : meaning and measurement /
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| Corporate Author: | |
| Format: | Book |
| Language: | English |
| Published: |
Cambridge, Mass. :
Marketing Science Institute,
1972.
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| Series: | Working paper (Marketing Science Institute)
Marketing Science Institute. Preliminary research report. |
| Subjects: |
| Item Description: | "This paper was presented at the American Marketing Association's Conference on Marketing Practices and Public Policy Issues held in Evanston, Illinois, on June 12, 1972". |
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| Physical Description: | 27 pages ; 28 cm. |
| Bibliography: | Includes bibliographical footnotes. |