APA (7th ed.) Citation

Buzzell, R. D. (1972). Marketing and economic performance: Meaning and measurement. Marketing Science Institute.

Chicago Style (17th ed.) Citation

Buzzell, Robert D. Marketing and Economic Performance: Meaning and Measurement. Cambridge, Mass.: Marketing Science Institute, 1972.

MLA (9th ed.) Citation

Buzzell, Robert D. Marketing and Economic Performance: Meaning and Measurement. Marketing Science Institute, 1972.