Measuring the effectiveness of consumer advertising : a case history /

Advertising research /
by: Holbert, Neil, 1931-
Published: (1975)

Advertising research, the state of the art /
by: Ramond, Charles
Published: (1976)

Advertising directed at children ; Endorsements in advertising /
Published: (1982)

Advertising services : full-service agency, a la carte, or in-house? /
Published: (1979)

Advertising cost control handbook.
by: Riso, Ovid
Published: (1973)

Advertising & marketing research : a new methodology /
by: Tolley, B. Stuart
Published: (1977)

The fight for truth in advertising /
by: Kenner, H. J. (Hurnard J.)
Published: (1985)

Gender & utopia in advertising : a critical reader /
Published: (1994)

What is the short-term effect of advertising? /
by: McDonald, Colin
Published: (1971)

A note on advertising communications technology : present and prospective /
by: Feldman, Wallace
Published: (1970)

Gender advertisements /
by: Goffman, Erving, 1922-1982
Published: (1979)

The codes of advertising : fetishism and the political economy of meaning in the consumer society /
by: Jhally, Sut
Published: (1987)

The Political economy of advertising /
Published: (1978)

Advertising the American woman /
by: Dispenza, Joseph E.
Published: (1975)

Optimal advertising investment decisions /
by: Goddard, Ellen Willoughby
Published: (1994)

Twentieth century advertising and the economy of abundance : a review of 50 years of American advertising, its economic and social importance, and its contribution to the American standard of living.
Published: (1980)

Advertising and society /
Published: (1974)

Opportunities in advertising careers /
by: Pattis, S. William
Published: (1995)

Specialty advertising in marketing /
by: Herpel, George L. (George Lloyd), 1921-
Published: (1972)

International handbook of advertising.
by: Dunn, S. Watson (Samuel Watson), 1918-1997
Published: (1963)

Advertising and market power /
by: Comanor, William S.
Published: (1974)

The language of advertising /
by: Vestergaard, Torben, 1943-
Published: (1985)

Advertising campaigns.
by: Graham, Irvin, 1912-
Published: (1951)

Some guidelines for advertising budgeting /
by: Hurwood, David L., 1922-
Published: (1972)

Advertising and promoting the professional practice /
by: Walker, Morton
Published: (1979)

Pictorial metaphor in advertising /
by: Forceville, Ch. (Charles)
Published: (1996)

The discourse of classified advertising : exploring the nature of linguistic simplicity /
by: Bruthiaux, Paul
Published: (1996)

Comparison advertising : a worldwide study /
by: Boddewyn, J. J. (Jean J.)
Published: (1978)

Comparison advertising : issues and prospects /
by: Wilkie, William L.
Published: (1974)

Advertising management : practical perspectives /
Published: (1975)

Advertising campaigns : formulation and tactics /
by: Quera, Leon
Published: (1977)

Advertising reach and frequency : maximizing advertising results through effective frequency /
by: McDonald, Colin
Published: (1995)

Advertising allowances ; a phase of the price-making process /
by: Lyon, Leverett S. (Leverett Samuel), 1885-1959
Published: (1932)

Cases in advertising and communications management /
by: Greyser, Stephen A.
Published: (1981)

Cases in advertising and communications management /
by: Greyser, Stephen A.
Published: (1972)

Managing cooperative advertising : a strategic approach /
by: Young, Robert F. (Robert Freeman), 1940-
Published: (1983)