Measuring the effectiveness of consumer advertising : a case history /

Bibliographic Details
Main Author:	Friedman, Lawrence
Corporate Author:	Marketing Science Institute
Format:	Book
Language:	English
Published:	Cambridge, Mass. : Marketing Science Institute, 1970.
Series:	Working paper (Marketing Science Institute) Preliminary research report (Marketing Science Institute)
Subjects:	Advertising > Research. Advertising > Costs.

Description
Physical Description:	28 pages : illustrations ; 28 cm.
Bibliography:	Bibliography: page 27.