APA (7th ed.) Citation

Friedman, L. (1970). Measuring the effectiveness of consumer advertising: A case history. Marketing Science Institute.

Chicago Style (17th ed.) Citation

Friedman, Lawrence. Measuring the Effectiveness of Consumer Advertising: A Case History. Cambridge, Mass.: Marketing Science Institute, 1970.

MLA (9th ed.) Citation

Friedman, Lawrence. Measuring the Effectiveness of Consumer Advertising: A Case History. Marketing Science Institute, 1970.

Warning: These citations may not always be 100% accurate.