| Tag |
First Indicator |
Second Indicator |
Subfields |
| LEADER |
00000cam a2200000 i 4500 |
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| 005 |
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| 035 |
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|
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|a MIA
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| 049 |
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|a TXAM
|c [1631511]
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| 090 |
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|a HF5827
|b .F72
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| 100 |
1 |
|
|a Friedman, Lawrence.
|
| 245 |
1 |
2 |
|a A variable budgeting system for consumer advertising /
|c by Lawrence Friedman.
|
| 264 |
|
1 |
|a Cambridge, Mass. :
|b Marketing Science Institute,
|c 1970.
|
| 300 |
|
|
|a 24 pages ;
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|
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|a text
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| 337 |
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| 338 |
|
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|a volume
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|2 rdacarrier
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| 490 |
1 |
|
|a Marketing Science Institute. Working paper
|
| 490 |
1 |
|
|a Marketing Science Institute. Preliminary research report
|
| 504 |
|
|
|a Includes bibliographical references.
|
| 650 |
|
0 |
|a Advertising
|x Costs.
|
| 710 |
2 |
|
|a Marketing Science Institute.
|
| 830 |
|
0 |
|a Working paper (Marketing Science Institute)
|
| 830 |
|
0 |
|a Preliminary research report (Marketing Science Institute)
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|m A14802854444
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f |
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