APA (7th ed.) Citation

Friedman, L. (1970). A variable budgeting system for consumer advertising. Marketing Science Institute.

Chicago Style (17th ed.) Citation

Friedman, Lawrence. A Variable Budgeting System for Consumer Advertising. Cambridge, Mass.: Marketing Science Institute, 1970.

MLA (9th ed.) Citation

Friedman, Lawrence. A Variable Budgeting System for Consumer Advertising. Marketing Science Institute, 1970.