PIMS: a breakthrough in strategic planning /
| Main Author: | Schoeffler, Sidney |
|---|---|
| Corporate Author: | Marketing Science Institute |
| Other Authors: | Buzzell, Robert D. (Robert Dow), 1933-, Heany, Donald F. |
| Format: | Book |
| Language: | English |
| Published: |
[Cambridge, Mass.] :
[Marketing Science Institute],
1973.
|
| Series: | Working paper (Marketing Science Institute)
Preliminary research report (Marketing Science Institute) |
| Subjects: |
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