PIMS: a breakthrough in strategic planning /

Bibliographic Details
Main Author:	Schoeffler, Sidney
Corporate Author:	Marketing Science Institute
Other Authors:	Buzzell, Robert D. (Robert Dow), 1933-, Heany, Donald F.
Format:	Book
Language:	English
Published:	[Cambridge, Mass.] : [Marketing Science Institute], 1973.
Series:	Working paper (Marketing Science Institute) Preliminary research report (Marketing Science Institute)
Subjects:	Marketing > Management. Marketing research. Profit.

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