PIMS: a breakthrough in strategic planning /

Bibliographic Details
Main Author: Schoeffler, Sidney
Corporate Author: Marketing Science Institute
Other Authors: Buzzell, Robert D. (Robert Dow), 1933-, Heany, Donald F.
Format: Book
Language:English
Published: [Cambridge, Mass.] : [Marketing Science Institute], 1973.
Series:Working paper (Marketing Science Institute)
Preliminary research report (Marketing Science Institute)
Subjects:

MARC

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245 1 0 |a PIMS: a breakthrough in strategic planning /  |c by Sidney Schoeffler, Robert D. Buzzell and Donald F. Heany. 
264 1 |a [Cambridge, Mass.] :  |b [Marketing Science Institute],  |c 1973. 
300 |a 33 pages :  |b illustrations ;  |c 28 cm. 
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490 1 |a Marketing Science Institute. Preliminary research report 
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650 0 |a Marketing research. 
650 0 |a Profit. 
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700 1 |a Heany, Donald F. 
710 2 |a Marketing Science Institute. 
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830 0 |a Preliminary research report (Marketing Science Institute) 
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