APA (7th ed.) Citation

Schoeffler, S., Buzzell, R. D., & Heany, D. F. (1973). PIMS: A breakthrough in strategic planning. [Marketing Science Institute].

Chicago Style (17th ed.) Citation

Schoeffler, Sidney, Robert D. Buzzell, and Donald F. Heany. PIMS: A Breakthrough in Strategic Planning. [Cambridge, Mass.]: [Marketing Science Institute], 1973.

MLA (9th ed.) Citation

Schoeffler, Sidney, et al. PIMS: A Breakthrough in Strategic Planning. [Marketing Science Institute], 1973.