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Allocating marketing expenditures : a budget forecasting procedure /

Bibliographic Details
Main Author:	Friedman, Lawrence
Corporate Author:	Marketing Science Institute
Format:	Book
Language:	English
Published:	Cambridge, Mass. : Marketing Science Institute, 1970.
Series:	Working paper (Marketing Science Institute) Preliminary research report (Marketing Science Institute)
Subjects:	New products. Product management. Marketing.

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