APA (7th ed.) Citation

Friedman, L. (1970). Allocating marketing expenditures: A budget forecasting procedure. Marketing Science Institute.

Chicago Style (17th ed.) Citation

Friedman, Lawrence. Allocating Marketing Expenditures: A Budget Forecasting Procedure. Cambridge, Mass.: Marketing Science Institute, 1970.

MLA (9th ed.) Citation

Friedman, Lawrence. Allocating Marketing Expenditures: A Budget Forecasting Procedure. Marketing Science Institute, 1970.

Warning: These citations may not always be 100% accurate.