The effects of merchandising and temporary promotional activities on the sales of fresh fruits and vegetables in supermarkets /

Bibliographic Details

Main Author:	Curhan, Ronald C.
Corporate Author:	Marketing Science Institute
Format:	Book
Language:	English
Published:	Cambridge, Mass. : Marketing Science Institute, 1974.
Series:	Working paper (Marketing Science Institute) Preliminary research report (Marketing Science Institute)
Subjects:	Supermarkets. Merchandising. Fruit trade. Vegetable trade.