The effects of merchandising and temporary promotional activities on the sales of fresh fruits and vegetables in supermarkets /

Bibliographic Details
Main Author: Curhan, Ronald C.
Corporate Author: Marketing Science Institute
Format: Book
Language:English
Published: Cambridge, Mass. : Marketing Science Institute, 1974.
Series:Working paper (Marketing Science Institute)
Preliminary research report (Marketing Science Institute)
Subjects:

MARC

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245 1 4 |a The effects of merchandising and temporary promotional activities on the sales of fresh fruits and vegetables in supermarkets /  |c by Ronald C. Curhan. 
264 1 |a Cambridge, Mass. :  |b Marketing Science Institute,  |c 1974. 
300 |a 39 pages ;  |c 28 cm. 
336 |a text  |b txt  |2 rdacontent 
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490 1 |a Marketing Science Institute. Working paper 
490 1 |a Marketing Science Institute. Preliminary research report 
500 |a "P-78." 
500 |a "This research was supported in part by funds from the COSMOS Project, managed by Case and Company for the National Association of Food Chains". 
504 |a Bibliographic footnotes. 
650 0 |a Supermarkets. 
650 0 |a Merchandising. 
650 0 |a Fruit trade. 
650 0 |a Vegetable trade. 
710 2 |a Marketing Science Institute. 
830 0 |a Working paper (Marketing Science Institute) 
830 0 |a Preliminary research report (Marketing Science Institute) 
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