The effects of merchandising and temporary promotional activities on the sales of fresh fruits and vegetables in supermarkets /
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| Corporate Author: | |
| Format: | Book |
| Language: | English |
| Published: |
Cambridge, Mass. :
Marketing Science Institute,
1974.
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| Series: | Working paper (Marketing Science Institute)
Preliminary research report (Marketing Science Institute) |
| Subjects: |
| Item Description: | "P-78." "This research was supported in part by funds from the COSMOS Project, managed by Case and Company for the National Association of Food Chains". |
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| Physical Description: | 39 pages ; 28 cm. |
| Bibliography: | Bibliographic footnotes. |