APA (7th ed.) Citation

Friedman, L. (1970). Evaluating the effects of variations in package sizes: A theoretical approach. Marketing Science Institute.

Chicago Style (17th ed.) Citation

Friedman, Lawrence. Evaluating the Effects of Variations in Package Sizes: A Theoretical Approach. Cambridge, Mass.: Marketing Science Institute, 1970.

MLA (9th ed.) Citation

Friedman, Lawrence. Evaluating the Effects of Variations in Package Sizes: A Theoretical Approach. Marketing Science Institute, 1970.

Warning: These citations may not always be 100% accurate.