Theory of the firm: resource allocation in a market economy /

Marketing metrics : the definitive guide to measuring marketing performance /
Published: (2010)

Marketing resources: allocation and optimization /
by: Spitz, A. Edward
Published: (1974)

Dynamic competitive analysis in marketing : proceedings of the International Workshop on Dynamic Competitive Analysis in Marketing, Montréal, Canada, September 1-2, 1995 /
Published: (1996)

Causal models in marketing /
by: Bagozzi, Richard P.
Published: (1980)

Marketing metrics : 50+ metrics every executive should master /
Published: (2006)

Key marketing metrics : the 50+ metrics every manager needs to know.
Published: (2009)

Data-driven marketing : the 15 metrics everyone in marketing should know /
by: Jeffery, Mark, 1965-
Published: (2010)

Data-driven marketing : the 15 metrics everyone in marketing should know /
by: Jeffery, Mark, 1965-
Published: (2010)

Research in marketing.

Bayesian statistics and marketing /
by: Rossi, Peter E. (Peter Eric), 1955-
Published: (2005)

Bayesian statistics and marketing /
by: Rossi, Peter E. (Peter Eric), 1955-, et al.
Published: (2024)

Quantitative models in marketing research /
by: Franses, Philip Hans, 1963-
Published: (2001)

Quantitative models in marketing research /
by: Franses, Philip Hans, 1963-
Published: (2001)

Key marketing metrics : the 50+ metrics every manager needs to know /
by: Bendle, Neil T., et al.
Published: (2021)

The theory of market area /
by: Guo, Kunmo
Published: (1997)

Marketing applications of personalist decision analysis /
by: Brown, Rex V.
Published: (1971)

Behavioral models for market analysis : foundations for marketing action /
Published: (1977)

Marketing in the new era : combating competition in a globalizing economy /
by: Panwar, J. S., 1948-
Published: (1997)

Marketing research and modeling : progress and prospects : a tribute to Paul E. Green /
Published: (2004)

Market entropy : how to manage chaos and uncertainty for improving organizational performance /
by: Rajagopal
Published: (2020)

Building implementable marketing models /
by: Naert, P. A., et al.
Published: (1978)

Quantitative analysis for marketing management /
by: King, William Richard, 1938-
Published: (1967)

Marketing decision models /
Published: (1981)

Marketing theory : foundations, controversy, strategy, resource-advantage theory /
by: Hunt, Shelby D.
Published: (2010)

Evaluating marketing change ; an application of systems theory /
by: Griggs, John E., 1941-
Published: (1970)

Quantitative techniques for marketing decisions /
by: Jolson, Marvin A.
Published: (1973)

Building models for marketing decisions /
Published: (2000)

Marketing warfare /
by: Ries, Al
Published: (1986)

Quantitative methods in marketing /
by: Hooley, Graham J.
Published: (1999)

1983 AMA Winter Educators' Conference : research methods and causal modeling in marketing /
Published: (1983)

Readings in the analysis of survey data /
Published: (1980)

Marketing theory : the philosophy of marketing science /
by: Hunt, Shelby D.
Published: (1983)

Marketing theory : conceptual foundations of research in marketing /
by: Hunt, Shelby D.
Published: (1976)

Analysis for marketing decisions /
by: Donnelly, James H.
Published: (1970)

Mathematical models in marketing /
by: Murdick, Robert G.
Published: (1970)

Quantitative methods in marketing /
by: Frank, Ronald Edward, 1933-
Published: (1967)