The Effect of information on consumer and market behavior /

Bibliographic Details
Corporate Authors: Carnegie Mellon University, American Marketing Association
Other Authors: Mitchell, Andrew A., 1939-
Format: Book
Language:English
Published: Chicago : American Marketing Association, [1978]
Series:Proceedings series (American Marketing Association)
Subjects:

MARC

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245 0 4 |a The Effect of information on consumer and market behavior /  |c edited by Andrew A. Mitchell. 
264 1 |a Chicago :  |b American Marketing Association,  |c [1978] 
264 4 |c ©1978 
300 |a ix, 112 pages :  |b illustrations ;  |c 28 cm. 
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500 |a Proceedings of a workshop sponsored by Carnegie-Mellon University and the American Marketing Association, which was held at the university May 20-21, 1977. 
504 |a Includes bibliographies. 
650 0 |a Consumers  |v Congresses. 
650 0 |a Motivation research (Marketing)  |x Congresses. 
700 1 |a Mitchell, Andrew A.,  |d 1939- 
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