The Effect of information on consumer and market behavior /
| Corporate Authors: | , |
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| Other Authors: | |
| Format: | Book |
| Language: | English |
| Published: |
Chicago :
American Marketing Association,
[1978]
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| Series: | Proceedings series (American Marketing Association)
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| Subjects: |
| Item Description: | Proceedings of a workshop sponsored by Carnegie-Mellon University and the American Marketing Association, which was held at the university May 20-21, 1977. |
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| Physical Description: | ix, 112 pages : illustrations ; 28 cm. |
| Bibliography: | Includes bibliographies. |
| ISBN: | 0877571031 |