APA (7th ed.) Citation

Carnegie Mellon University, American Marketing Association, & Mitchell, A. A. (1978). The Effect of information on consumer and market behavior. American Marketing Association.

Chicago Style (17th ed.) Citation

Carnegie Mellon University, American Marketing Association, and Andrew A. Mitchell. The Effect of Information on Consumer and Market Behavior. Chicago: American Marketing Association, 1978.

MLA (9th ed.) Citation

Carnegie Mellon University, et al. The Effect of Information on Consumer and Market Behavior. American Marketing Association, 1978.