The strategy of persuasion ; the use of advertising skills in fighting the Cold War /

Bibliographic Details
Main Author: Meyerhoff, Arthur E., 1895-
Format: Book
Language:English
Published: New York : Coward-McCann, [1965]
Subjects:

MARC

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245 1 4 |a The strategy of persuasion ;  |b the use of advertising skills in fighting the Cold War /  |c [by] Arthur E. Meyerhoff. Introd. by Eugene Burdick. Foreword by Harry and Bonaro Overstreet. Afterword by Dante B. Fascell. 
264 1 |a New York :  |b Coward-McCann,  |c [1965] 
264 4 |c [©1965] 
300 |a 191 pages :  |b illustrations ;  |c 22 cm. 
336 |a text  |b txt  |2 rdacontent 
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504 |a Bibliography: pages 183-190. 
650 0 |a Propaganda, American. 
651 0 |a United States  |x Relations. 
651 0 |a United States  |x Foreign public opinion. 
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