Information and redress, consumer needs and company responses : the case of the personal care industry /

Bibliographic Details
Main Author: Diener, Betty J.
Corporate Author: Marketing Science Institute
Format: Book
Language:English
Published: Cambridge : Marketing Science Institute, 1975.
Series:Working paper (Marketing Science Institute)
Preliminary research report (Marketing Science Institute) ; no. 75-113.
Subjects:

MARC

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