Information and redress, consumer needs and company responses : the case of the personal care industry /

Bibliographic Details

Main Author:	Diener, Betty J.
Corporate Author:	Marketing Science Institute
Format:	Book
Language:	English
Published:	Cambridge : Marketing Science Institute, 1975.
Series:	Working paper (Marketing Science Institute) Preliminary research report (Marketing Science Institute) ; no. 75-113.
Subjects:	Consumer complaints. Consumers.