APA (7th ed.) Citation

Diener, B. J. (1975). Information and redress, consumer needs and company responses: The case of the personal care industry. Marketing Science Institute.

Chicago Style (17th ed.) Citation

Diener, Betty J. Information and Redress, Consumer Needs and Company Responses: The Case of the Personal Care Industry. Cambridge: Marketing Science Institute, 1975.

MLA (9th ed.) Citation

Diener, Betty J. Information and Redress, Consumer Needs and Company Responses: The Case of the Personal Care Industry. Marketing Science Institute, 1975.