Perceptions of public school superintendents and school board presidents regarding selected public relations policy descriptors.
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| Format: | Thesis Book |
| Language: | English |
| Published: |
1982.
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| Online Access: | Link to ProQuest Copy Link to OAKTrust copy |
| Abstract: | The primary purpose of this study was to assess the perceptions of superintendents and school board presidents regarding the importance of 41 school public relations policy development statements in the formulation of a written school public relations policy. The population consisted of superintendents and school board presidents from school districts with public relations directors who were members of the National School Public Relations Association and whose names appeared in the current membership directory. Of the 200 superintendents and school board presidents in the sample, 148 returned the questionnaire. Data from the questionnaire were analyzed using the DISTAT program, ANOVAR, and FACTOR. Overall, superintendents and school board presidents showed a high agreement regarding 36 of the 41 public relations policy descriptors. Superintendents and school board presidents showed a significant difference regarding 13 descriptors relating to public relations policy development. Superintendents and school board presidents from large school districts tended to show higher agreement than those from small districts regarding the 13 public relations policy descriptors. Superintendents and school board presidents with more education tended to agree more than superintendents and school board presidents with less education with the 13 public relations policy descriptors. Also, superintendents and board presidents with more years of experience tended to be in higher agreement with the 13 descriptors than superintendents and board presidents with less experience. Superintendents and school board presidents showed a low agreement toward policy development regarding public schools conducting inservice relating to policy development; having a representative committee comprised of board members, administrators, teachers, parents, students, and the public relations director determine public relations policy; and having the individual roles of the board member, administrator, and teacher defined by public relations policy. |
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| Item Description: | "Major subject: Educational Administration." Typescript (photocopy). Vita. |
| Physical Description: | xi, 132 leaves ; 29 cm |
| Bibliography: | Includes bibliographical references (leaves 113-116). |