Response television : combat advertising of the 1980s /

Bibliographic Details
Main Author: Witek, John
Format: Book
Language:English
Published: Chicago, IL : Crain Books, [1981]
Subjects:

MARC

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245 1 0 |a Response television :  |b combat advertising of the 1980s /  |c John Witek. 
264 1 |a Chicago, IL :  |b Crain Books,  |c [1981] 
264 4 |c ©1981 
300 |a xxiii, 208 pages :  |b illustrations ;  |c 26 cm. 
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500 |a Includes index. 
504 |a Bibliography: pages 201-203. 
650 0 |a Television advertising. 
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